E-commerce, short for electronic commerce, refers to the buying and selling of goods and services over the Internet or through electronic channels. It involves the exchange of products, services, or information between businesses, consumers, or governments conducted electronically, often through online platforms or websites.

Key features of e-commerce include:

Online Presence: E-commerce transactions take place through digital platforms, such as websites, mobile apps, or online marketplaces, where businesses showcase their products or services and consumers can browse, compare, and make purchases.

Digital Transactions: E-commerce transactions are conducted electronically, typically using secure payment methods such as credit cards, digital wallets, or online banking. Payment processing and transaction security are critical aspects of e-commerce to ensure the safety and privacy of customer information.

Global Reach: E-commerce enables businesses to reach a global audience of potential customers, transcending geographical limitations and expanding market opportunities. Customers can access products and services from anywhere with internet connectivity, allowing businesses to tap into new markets and customer segments.

24/7 Availability: E-commerce platforms operate round-the-clock, providing customers with the flexibility to shop and make purchases at any time, regardless of traditional business hours or location. This convenience enhances the customer experience and enables businesses to generate sales continuously.

Personalization and Targeting: E-commerce platforms leverage data analytics and customer insights to personalize the shopping experience, recommend relevant products, and target promotions and advertisements based on individual preferences, behaviour, and demographics.

Logistics and Fulfillment: E-commerce involves the management of logistics and fulfilment processes, including inventory management, order processing, shipping, and delivery. Efficient logistics operations ensure timely and accurate order fulfilment and meet customer expectations for product availability and delivery speed.

Customer Service and Support: E-commerce businesses provide customer service and support through various channels, such as live chat, email, or phone, to address inquiries, resolve issues, and enhance the overall shopping experience. Prompt and responsive customer support is crucial for building trust and loyalty among online customers.