A neobank, also known as a digital bank or challenger bank, is a type of financial institution that operates exclusively online or through mobile apps, without any physical branch locations. Neobanks offer banking services such as savings accounts, checking accounts, payments, loans, and other financial products entirely through digital platforms.

Key characteristics of neobanks include:

Digital-First Approach: Neobanks prioritise digital channels as their primary mode of interaction with customers. They typically offer intuitive mobile apps and online platforms that allow users to access and manage their accounts, make transactions, and access customer support remotely.

No Physical Branches: Unlike traditional banks, neobanks do not have brick-and-mortar branch locations. This allows them to operate with lower overhead costs and offer more competitive pricing and services.

Simplified User Experience: Neobanks often focus on providing a user-friendly and streamlined banking experience, with intuitive interfaces, quick account setup processes, and transparent fee structures. They may leverage artificial intelligence (AI) and data analytics to personalise services and improve customer satisfaction.

Innovative Financial Products: Neobanks may offer innovative and customisable financial products that cater to the needs of digital-savvy consumers. These may include real-time transaction notifications, budgeting tools, automated savings features, and flexible lending options.

Partnerships and Integrations: Neobanks may partner with third-party financial technology (fintech) companies or integrate with other digital platforms to enhance their product offerings and provide value-added services to customers. For example, they may offer access to investment products, insurance, or digital wallets through partnerships with fintech firms.

Regulatory Compliance: Neobanks are subject to the same regulatory requirements and oversight as traditional banks, including compliance with anti-money laundering (AML) regulations, know-your-customer (KYC) requirements, and data privacy laws. They typically partner with regulated financial institutions to provide banking services and ensure compliance with regulatory standards.